Activision is dropping the Hammer

Posted: February 10, 2011 by Tim Utley in News and Updates

What will get the hammer next?

Activision has been making some aggressive moves within the company the past couple of months.  Closing Bizarre Creations after not finding a buyer started a chain reaction that lead up to the events of yesterday.  Activision has decided to drop some of its staple franchises from their portfolio.  These include the Guitar Hero, Tony Hawk, and True Crime games.  The Guitar Hero and Tony Hawk games have been in steady decline for some time now, but True Crime’s lastest iteration True Crime: Hong Kong looked very promising, but ultimately will not be given the opportunity to prove itself at retail.

Certainly got "Hammered On" now

It is Truly a Crime that this game wasn't given a chance

Lack of commercial success and less than favorable criticism have plagued both the Guitar Hero and Tony Hawk series in the past year or so, but that isn’t why Activision ceased operations on the franchises.  It is because they are initiating a new studio to focus on digital content for a certain popular Activision franchise.  The studio is being named Beachhead Studio and yes they will be creating content for the Call of Duty franchise.  Beachhead is now the fifth studio under the Activision label responsible for delivering Call of Duty content.  Call of Duty and World of Warcraft are undoubtedly Activision’s biggest IPs and allocating them more resources seemed like the next logical progression for Activision.

With Activision focusing its attention and resources on such few projects what will get the hammer next?  DJ Hero?  Prototype?  Only time will tell, but in the meantime I would like to have a moment of silence for Guitar Hero, Tony Hawk, and True Crime.  [………………………………….].  While these franchises might have overstayed their welcome, they certainly didn’t deserve to go out like this.  RIP fellas.

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